How to Build a Personal Brand in 2024—7 Lessons I Learned From Gaining 1 Million Subscribers

Here are 7 lessons I’ve learned about building a brand on social media.

1. Short-Form Content has the Highest ROI

The fastest way to grow an audience is through short-form, vertical videos.

You can post the same video on IG Reels, YT Shorts, and TikTok.

I used short-form content to skyrocket my personal brand.

For example, on Instagram I unlocked a viral strategy that took my account from 15,000 followers to over 250,000 followers in a little over a month.

I used the same strategy and same videos to gain over 500,000 subscribers on YouTube last year while I was pregnant with our first child.

If you’re not already using short-form, vertical videos to gain exposure across multiple social media platforms, now is the time to start!